Answers to your questions

Frequently asked questions

General

What exactly is SEO?

Search engine optimisation (SEO) is the art and science of improving the quality and quantity of organic visitors to a website directly from search engines. Although it may seem like 10 blue links in a list, there’s a remarkable amount that goes into ranking and organising the world wide web. SEO is the process of optimising a website to ensure that search engines understand the relevance and quality of your offering to ensure you are ranked appropriately and optimally.

Why should I invest in SEO over other online marketing?

The biggest reason why you should invest in your website’s SEO over other types of online marketing is return on investment.

Whilst other types of advertising can generate instant traffic and be turned on and off when required, they don’t contribute significantly to your brand as an authority in a market.

By that we mean, the second you stop pushing money into your pay per click (PPC) campaigns the traffic will stop, and sales come to a halt. On the other hand as you secure higher positions in search results you’re adding evergreen value to your brand and your website that doesn’t require constant ad budget.

Should you completely stop investing in SEO you will retain your rankings for some time. Search traffic in itself is an incredibly valuable asset particularly when considering selling your business. PPC traffic volume wouldn’t be relevant in this situation.

What's the opportunity for my business?

Astonishingly, 60% of all traffic on the web starts with a Google search. With 3.5 billion searches conducted every single day globally it’s easy to see the vast opportunity to present your business in front of a lot of eyeballs. Not just any eyeballs, eyeballs belonging to clients that are actively searching for a business like yours and have intent to buy.

What does an SEO consultancy do?

A search engine optimisation consultant is someone with experience running successful organic search campaigns and knows SEO strategy inside out.

Our role as SEO consultants is to provide your business with the best advice, the best tools and the most efficient strategy that is bespoke to your business and consumers.

Typically SEO consultants will be able to audit a website to highlight any technical issues, content gaps and UX weaknesses. They should also perform strong competitor research to see what your competitors are doing well and look for any opportunities they have missed. Following thorough research the goal then is to build a solid strategy for improvement aimed at their business goals.

Typically, business owners we speak to want to achieve:

    • More online sales
    • New customers walking into their local business
    • More leads to their service business
    • Increased brand awareness
    • Focus on their most profitable service or product
    • More visibility online and be part of their industry ‘conversation’

Here’s a great video from Google explaining the types of things a specialist can help with:

If this aligns with your aspirations, schedule a consultation and chat to us.

How can I learn more about SEO?

We LOVE talking about SEO strategy, we live and breathe it every day and actively educate our clients so that they get as excited as we do when we present our data.

If you would like to learn the basics of SEO, its principles and what to expect when undertaking a campaign here are 4 of the best online resources from Google:

Do you offer any other marketing services?

SEO consultancy is our main expertise and we are committed to delivering an outstanding service however, we also understand the importance of aligning marketing activity. So, in short, we also provide paid social and paid search services which we sometimes recommend to our clients as we work with them and deliver some great work. Get in touch if you need help with your paid activity.

Are their any requirements/prep to have you onboard?

One of the most important requirements is that you have full access to be able to develop your website from top to bottom. SEO consultants need to be able to access, amend and implement code changes and it can be a huge challenge to improve search visibility without access to the basics of a website.

For example, we have helped clients in the past and found they had very ‘locked down’ website accessibility, meaning we couldn’t access page content or meta data. It’s often as a result of a whole host of legacy issues. Often in this situation we discuss the possibility of using our time to rebuild the website from scratch implementing our optimisation recommendations along the way.

If you don’t feel the above example applies to you, the only other requirements we need is your understanding that our input will require resource on your end to facilitate. For example, our audits may require resource from a web developer in order to fix technical issues around your website’s architecture/setup etc.

Generally we find that the more our clients are invested and are able to facilitate our recommendations, the faster and more impactful the results we are able to achieve.

Strategy

What should I be looking for when searching for SEO services?

Definitely use your noggin and don’t go with the first SEO service that you find. Look at their website carefully; if you find the content on their website unhelpful, ‘spammy’, convoluted or sentences contain ‘SEO services’ far too much, I guarantee this will reflect poorly in their service delivery.

From our experience, the easiest way to sniff out a good service from a bad one is to grill them, ask the prospect for a very minimal audit to highlight some weaknesses and ask questions like:

  • ‘Backlinks are important for SEO, how would you go about establishing backlinks for my business?’ (If their answer doesn’t revolve around ‘earning’ them, this may be a red flag)
  • ‘How will I be able to monitor performance?’ (every quality practitioner should provide clear analytics from the get go to monitor performance)
  • ‘Can you guarantee us number one positions?’ (The answer should always be no to this – no one has control over organic rankings other than Google good practitioners will be realistic with expectations and should be able to provide broad analysis to illustrate this)
  • ‘Can we see some case studies?’ (Companies should always want to rave about their past success and have case studies as part of their opening proposal)
  • ‘Can you briefly explain a priority issue found during your audit and illustrate why it may be a weakness?’ (If agencies aren’t able to communicate clearly why issues are issues, it can be extremely problematic down the line – SEO is complex so you need a provider that can explain things clearly)

Here’s a great video from Google that explains the kinds of things you should be looking for when onboarding a consultant:

How long does it take to see results?

Here’s a great video from Google detailing how to hire a great SEO.  Maile from Google also explains that it can take up to 12 months for Google to fully understand the improvements that you’ve made.

We advise our clients to stay on with us for at least 6-12 months to ensure that we can see the results to our efforts. Maile explains more:

I think I need a technical review, how can I tell?

If you’ve been told by someone, or you have found out the hard way that technically something isn’t right with your website, let us take a look, no obligation – we’ll provide some clear guidance and advise on best course of action to get you back on track.

I'm doing SEO but I'm not getting anywhere, help?

We’re glad you found us. We’ve been in that position of not knowing why something isn’t working and we know the feeling of an inherent problem holding your business back. Vent your challenges and concerns and we’ll reply with insight and clear explanations.

How can I get started?

Any good consultancy will help you and your business by making your budget go as far as possible and approaching the easiest ‘wins’. Get in touch with us let’s have an informal chat, tell us about you, your business, your challenges and what you want to achieve and we’ll come back to you with some insight and a rough plan to help you get started optimising.

How will we communicate and how often?

We communicate via video chat at least twice monthly with our clients to ensure; you are informed on our progress , we are kept in the loop with your business activity, to highlight any challenges and detail the progress we are making with deliverables.

As well as business owners, we often communicate on a more regular basis with developers, designers, illustrators and other SEOs to help execute our recommendations and strategy.

Pricing

How much does SEO cost?

An average fully retained service for a medium size company carrying out a full campaign with us costs between £2,000-£5,000 per month depending on size of business and complexity of optimisation. Although we recommend at least 6 months on retainer to see the best lasting results, we won’t bind you into any contracts, you can leave and pick back up with us anytime.

Are there any minimum commitments?

Non at all. We will always caveat that SEO strategy is long term investment however we regularly carry out project-based campaigns to assist in-house teams, or provide consultancy on a short term basis for a website migration.

I can find SEO services pretty cheap - why is there so much variance?

We believe strongly that SEO is a huge driver of business growth in the 21st century, it’s huge! If you don’t believe that now, you’re missing the boat (I know we’re bias but, we’ve pushed companies into a lot of success).

So, we urge you to invest in SEO with rigour, it’s like hiring a cheap mechanic to ‘bodge’ your car back together, yes it will work for a while but down the line you run the risk of an even bigger bill to fix the damage caused by the ‘bodge’.

It’s the same with SEO, you get what you pay for and that is a huge factor when toying with a very fragile channel. What we mean by that is if you employ cheap, quick and possibly unethical practice, Google can and will deindex your business if their guidelines are broken, without warning.

Bottom line, don’t bodge your SEO, invest and nurture it with quality time & resource just as you do for all other aspects of your business.

I'm on a tight budget, is that a problem?

There’s no such thing as a ‘standard’ SEO package because every vertical is different. If you want to invest in your business and start with search engine optimisation then we can maximise your budget as best we can for the quickest wins and the most impact. If it’s weekly consultation, reporting, a one-off audit or just ad hoc projects, we can build strategy to fit your needs.

Are there any setup fees/hidden costs?

There are no setup fees, or hidden costs. Simply a monthly retained cost itemised by hourly rate. We always ‘front-weight’ our campaigns to deliver a larger volume of the priority work in the first 2 months to ensure our improvements are picked up by search engines as soon as possible. This ‘front-weighting’ is built into the campaign – there’s no additional cost, it’s just our approach.

Am I locked into a big contract?

We always recommend that clients stay working with us for at least 6 months with a view to continue for a full 12 months. This length of time allows us to properly generate compounding results from our activity. Search traffic is extremely valuable and it’s not easy to gain genuine traction, it takes a lot of resource, hard work and time.

Having said that we do not rope clients into a long term contract. If you want to leave at any point, you can do so by giving 2 weeks notice so we can package up your assets and data. We keep everything safe for up to 3 months and at any point you can pick up where you left off.

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