What we do

Our Services

SEO is complex, a single wrong move can lead to a world of hurt. Be sure about your strategy with clear advice.

Strategy Development

Our powerful search strategies are strengthened by finding your biggest weaknesses. Work with us to develop a technically sound and hard hitting strategy

Analytics Support

Account audits, code deployments, attribution modelling, and custom reporting to help you capture actionable data that your business needs to grow

UX & CRO Lovin’

By reviewing the customer journey we can help to remove barriers and identify the most effective combination of web pages to maximise your funnel

Startup Superchargin’

Just starting out? Brand new website? Employ SEO from the start to propel your vision with the traffic and authority your business deserves

Quality Assurance

Substantiation, data and testing to confirm your approach and reassure your big project implementations / code changes & strategy deployments

Web Dev Guidance

Migrating? Not quite sure? Get support with an industry leading professional on hand to help with complex issues to validate your SEO implementation

Our audits are extensive and actionable.

We won’t be handing you a generic 50 page document that discusses every google algorithm under the sun and makes you feel further back than when you started. Our auditing unlocks insight that shows you precise issues that are holding you back, why they’re important and exactly what you need to do to fix them and in what order.

No jargon, no rambling, just a thorough inspection with over 150+ individual checks to help us dig deep and find actions that we will deploy to inform a quality strategy.


  • Site speed
  • Indexation
  • Mobile performance
  • Analytics
  • Information architecture
  • User experience review


  • Online reputation
  • Canonical strategy
  • International targeting
  • Local citations
  • Penalty recovery
  • Backlink review


  • Structured data usage
  • Quality & search Intent
  • Cannibalisation
  • Duplicate content
  • Meta data
  • Keyword targeting


  • Log-file analysis
  • Legacy migrations
  • Robots.txt directives
  • Broken links
  • JavaScript usage
  • Status codes & redirects

Professional content solutions that add value and drive measurable engagement

Content that truly connects and resonates with an audience should always create a measurable impact—one that’s impossible to miss. Our approach to content production is to value quality over quantity. Only well researched, well illustrated and well written content provides evergreen results and our execution is honed to achieve that.

In other words, our content isn’t ‘lots of words to help you rank higher.’ It’s every form of communication that passes information: from product descriptions, to photography, to interactive and video. You need a partner that understands how content can and should work across the entire marketing stack to attract, engage, and persuade.

Examples of content services:

  • Keyword research
  • Existing content optimisation
  • Content auditing
  • Legacy content pruning
  • Copywriting
  • Wireframing
  • Landing page builds
  • Product photography
  • Video production
  • Reputation management
  • Content upload
  • Meta data optimisation
  • Structured data generation
  • Product descriptions
  • Brand protection

Bespoke training for you, your team and your unique challenges

Like all our services, we add value wherever we can and our training is no exception. Our 2-hour intensive sessions and half day courses are tailored to your knowledge level, your questions, your competition and the nuances of your systems. This makes our coaching relevant and actionable!

Empowering businesses to get savvy with SEO tactics and techniques has become such a passion for us. We now provide clear and insightful training for growing brands with growing teams as well as smaller businesses that want to be found online. From the core principles of search engines and how they work to advanced techniques to drive valuable, evergreen traffic.

Even if you know nothing about SEO

Even if you think you’ve got SEO nailed

Even if you’re not a “techie” person

Even if you’ve tried and failed to learn SEO before

How it works

01. Discovery

We will spend an hour with you asking as many questions as we can to understand the systems you use, the challenges you face daily, your knowledge level and what you want to achieve with the training

02. Insight

Taking this on board, we do our homework, find solutions, analyse your competition and audit your website to find weaknesses. This enables us to build a bespoke and targeted presentation

03. Delivery

Once we’re armed with everything we need, we’ll visit or present live online to you and your team. Our style is relaxed and conversational but intensive to bring you up to speed and motivate your team

Our software stack

The Tools We Use

Here’s a case study

imaware™ Home Testing

imaware™ is a leading US at-home health testing platform for chronic illness and disease such as celiac disease, rheumatoid arthritis and more recently coronavirus. They enlisted our help to improve organic performance & help grow the brand.

Our campaign started with a comprehensive audit which found priority technical issues & big gaps in keyword targeting. Overhauling meta data with sound keyword research and fixing global tech issues resulted in a 1110% increase in non-brand organic traffic and movement of 100+ tracked commercial keywords onto Google’s first page in just 3 months.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ac placerat justo. Pellentesque vitae bibendum mauris. Nulla urna erat, varius ultrices tristique non, ultricies quis arcu. Nullam in erat arcu.”

Jani TuomiCo-Founder & Director

Included as standard with all our services

Our skills span a wide range of creative and technical disciplines. We are proud to say that this allows us to cover all corners of an organic search campaign. Whether its per-project or a complete strategy, we provide the following for our clients as standard:


  • Visual dashboards
  • Time tracking
  • Real-time progress updates
  • Clear pricing
  • Stop work anytime


  • Proactive monitoring
  • Regular contact
  • Project management suite
  • Small agile team
  • Clear priority & turnaround


  • Competitor analysis
  • 1:1 support
  • Immediate and 24/7 advice
  • Training on the go
  • Actionable reporting


  • Obsessive insight
  • Tactics in your inbox
  • Industry news updates
  • Fresh ideas
  • Brand protection

NTRY can help you own your piece of the web

Spare some time, let’s talk strategy